Sony: Sony Style

The 500 pound gorilla really flexed his muscles at E3 this year. Sony's unveiling of the Playstation 3 was easily a crowd pleaser with a ton of interesting footage to digest and begin to wonder about. Will games really look like that? Is the Killzone we get to play going to be like what we saw on the videos shown? Who knows at the moment but Sony has addressed some key issues that that have made a lot of developers happy.

The PS3 is supposed to be a lot easier to code for right away compared to the previous console and Sony has reportedly ramped up 3rd party support to help out with the transition to the next generation. Sony knows it isn't getting cheaper to make big selling games today and they also know that if they make the PS3 a developer's dream machine, they will be the home of the biggest selling titles.

While the actual system design isn't PSP league sexy, what is inside the console is easily the star of the show. Sony's long hyped Cell processor is now joined with some high end Nvidia tech which ends up with sexy results. The tech demos shown by Sony made gamers all over salivate at the possibilities.

While most of the games were shown in video form only, it's easy to accuse them of showing pre-rendered stuff just to blow smoke up the collective asses of all of us who were glued to our screens. However, Sony has been emphatically expressing to everyone that this is really what we are going to get.

Sony is in the prime position for the home console market. They have been the decisive leader for two solid generations now and don't seem to be ready to let that title go anytime soon. Sony's gaming arm is focused and finely tuned at this point. If E3 was any indication of the future, Sony could very well run away with the title yet again, and maybe even make it look easy.

As impressive as the PS3 unveiling was, I can't help but be disappointed in what Sony did, (or didn't do) with the PSP. I understand the PSP has launched and may be old news to Sony and the rest of the world, but I love the little thing and I want to see some killer games for it. I really expected to see more for the PSP and I'm actually a little worried right now that the post launch drought might drag on a little longer than I had originally hoped. When Puyo Pop Fever becomes the most exciting game on the horizon, you have some problems.

All in all, Sony pulled out all of the stops as usual. The "Sony Style" was in heavy effect all over and people will definitely want to own a PS3 in their homes. My question at this point will be the launch price. Most people are scared that the launch may see a $500 console but I truly believe that Sony will try to get the price more to $300 to get the system into the homes. Sony wants people to play Blue Ray discs and the PS3 could easily do for Blue Ray media what the PS2 did for DVD. Maybe the system will launch as a value pack' for $350 with some extra junk like the PSP? Either way, I think they're going to try and keep the prices lower than what we are expecting. We're already forgetting that we thought the PSP would be $400 and were shocked that it was sold for the $250 value pack. Sony knows how to move product and I fully expect them to move plenty of PS3s.

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